Wednesday, July 29, 2009

Funny Story: How to Kill Your Brand in One Easy Step

It's been a while since I was on Twitter (he says as a collective gasp rising from the audience), but I find it funny that the day I start using it again is also the day that I post a blog post here about Dell Hell and Kryptonite bike locks, considering what I learn about Amanda Bonnen.

Who is Amanda Bonnen? Good question, most people didn't know either until she got sued for "liable" (yes, I spelled that correctly, though they meant "libel") for saying this:

"You should just come anyway. Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it's okay."

on Twitter to a whopping 20 followers. Horizon sued for $50,000 "Because the statement damaged the Plaintiff's reputation in its business, the statement is liable per se. Damages are presumed." Sadly, the only damage done was by Horizon themselves when this lawsuit caused the story to go big in the Twitterscape.

I cannot (and will not) speculate if their statement of being "a company of good name, fame, reputation" is valid or not, but what I can say is that this case will be of importance as it will most likely establish the following:

Is Twitter considered journalism?

We will find out shortly I'm sure.

EDIT (Aug 8): Lesson learned so far, respond to a Twitter with a Twitter, not a lawsuit. The moment Horizon sued, they tanked their reputation. http://www.socialmediatoday.com/SMC/112547

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